Probably the best thing about Groundswell: Winning in a World Transformed by Social Technologies is its cover, by Stephani Finks (I hope I linked to the right profile on Facebook). The contents aren’t too shabby either — the book officially bumps Naked Conversations from the top position in the Marketing 2.0 category in my mildly-famous World 2.0 canon post. As you know if you are a regular, I am a sucker for a good metaphor, and when it is accompanied by visual imagery that gets it just right, and clearly conveys the high concept at hand, it’s a you had me at hello situation. Let’s deconstruct the ‘hello’ for a minute, before diving into the review.
Why does this cover work so beautifully for a book about tapping into social media?