“We have them surrounded in their tanks.”
So spoke Muhammad Saeed al-Sahhaf, the infamous Iraqi Information Minister in the first days of the American invasion. His missives should be an inspiration to public relations personnel everywhere; he was unshakably on-message even as the foundations on which he stood collapsed. His clueless investment in Saddam Hussein’s regime ended swiftly but not poorly (he was reportedly captured and released by the Americans, and is now living in the United Arab Emirates).
Muhammad was a true believer in Saddam Hussein’s Baathist government, and its collapse was inconceivable. In this respect his belief functioned much like that of those apocalypticists whose rapture passes them by, an evaporative cooling effect separating the doubtful from the doubling-down. al-Sahhaf was clueless to be sure, but clueless need not mean unintelligent, nor is the ability to stay on message dependent upon cluelessness.