Found this interesting article on national grand narratives (ht Mick Costigan):
It follows that understanding a country’s exceptionalism narrative is key to anticipating how public opinion might move or be moved there, or to communicating effectively with the people of that country. Lack of this understanding makes it all but inevitable that U.S. statesmen and officials at various levels miss important signals and commit needless diplomatic missteps. Regardless of how any American assesses the accuracy, legitimacy or uniqueness of America’s own exceptionalism narrative, it is critical that we understand what other countries think is exceptional about themselves.
Read the whole thing: Everyone is Special. Covers Russian and Chinese exceptionalist narratives among others.
In related news, this narrative based business intelligence outfit looks interesting: Narrative Science.