A couple of weeks ago, I was introduced to the bitcoin-based tipping service for Twitter, ChangeTip, by Leslie John Dilley. It is a fascinating thing to experiment with, and you should try it out if you’re interested in bitcoin. What makes it particularly interesting is that you can define your own pseudo-currency units called “monikers”. The result is a deceptively simple-seeming UX that not only lowers online tipping friction dramatically, but nails the psychology of tipping in a very powerful way. You simply mention who you want to tip in a tweet, and how much (using either a standard unit or a personalized moniker), and cc @ChangeTip. The service then sends out a tweet inviting the recepient to collect. The second tweet looks like this (notice how the 2nd and 3rd examples in the image are using personalized monikers; “bits” in the first one is one of the standard system-wide monikers):
Besides making you feel all important because you get to name your own currency, it is interesting because it helps you shape the social perceptions that ride along with a tip. One of my personal monikers, for instance, is “refactorings” where a refactoring is worth one penny. If I tip somebody 100 refactorings on Twitter, it means they get a dollar if they choose to collect, and if they know me, they also know that they’re getting it because one of their tweets helped me see something in a new way.
The idea of shaping the perceived meaning of a transaction is a hugely important one I think, and opens up very interesting new territories for economics. One of its effects might well be to increase the importance of tipping and decrease the importance of “meaningless” basal transactions. This is an interesting development because one of my assumptions so far has been that digital transactions break tipping cultures.
I have now changed my mind to the polar opposite view: going digital will eventually strengthen tipping culture to the point where the tipping economy might even become bigger than the basal transactional economy.