In which we offer up a lyrically-hyperlinked (and determinedly purple) paean to the Future of Work. Even as economic storm clouds gather, a grimly pragmatic worker archetype is floating in on that other sort of cloud, which just came off beta status. Advance apologies to readers on a low-fat diet. Sometimes I just want to cook adjective-loaded long sentences.
The telecommuter is dead; meet the cloudworker (I made up the term for a contest). Commuting being an artifact of the work-life style of the Organization Man, the term telecommuter absolutely deserves to be retired in favor of one that captures the richness of what is actually going on. The cloudworker is the prototypical information worker of tomorrow. He overachieves or coasts remotely, collaborates or backstabs virtually, and delivers his gold or garbage to a shifting long-tail micro-market defined only by his own talents or lack thereof. The cloudworker manages personal microbrand equity and network social capital rather than a career. Over a lifetime, through recessions and bubbles, he navigates fluidly back and forth between traditional paycheck employment, slash-work and full, untethered-to-health-insurance free agency.
To paraphrase William Gibson, the cloudworker is already here; he is just unevenly distributed in the workforce.