Guest post by Joseph Kelly.
But we must conquer the truth by guessing, or not at all. — CS Peirce
An early episode at at my last company demonstrated one of the paradoxes of startup product development. At this time our product was still early and undefined. I had spoken with a potential client about their goals for a project and was trying to create a sales proposal with the engineering team.
Pretty quickly I grew frustrated. When I’d ask the engineers what we could do for a particular feature, every answer was “well, how does the client want it?” I wanted to present the client something concrete, but being capable engineers, my team believed they could build anything.
This went on for several minutes before I broke the cycle and said: “If you’re a contractor and the client asks you to build them a gazebo, you don’t ask them everything from what roof pitch angle they want to what kind of screws to use. You pitch one gazebo design, or a few, then you work together to reach a final version.” That clicked instantly and we were able to move forward. My anecdote forced us to adopt a lesser-known mode of reasoning that I’ll explore in this essay, called abduction, which is critical to developing your product strategy.