I want to share the story behind approximately $2700 dollars worth of my spending this year that reveals how I am finally starting to leave the middle class, materially, financially and psychologically. No, I am not moving up into the rich class or down into the poor class. I am doing something complicated called trading up.
This $2700 is money that, if I’d decided to pull the trigger and spend it a few months earlier, would have spared me a ton of unnecessary frustration. Why didn’t I spend it when I should have?
One reason is that I still have residual middle-class financial programming in my head, expertly misguiding me to the wrong answers. Getting it out of my head feels like getting a bad malware and virus infection off a computer. It is painful and messy, and there are really no completely reliable tools that work in all cases. And you’re never quite sure if you got the last infected file off the system, when the infection is really bad.
Another reason is that I was (and remain to some extent) guilty of what science fiction writer Bruce Sterling calls acting dead: being irrationally averse to spending money where it matters, in a misguided attempt to “save” money to the point that the behavior paralyzes you. A large segment of the middle class is starting to act dead these days. Which makes sense since the class itself is dying. To stop acting dead, you have to resolve to exit the traditional middle class as well, unless you want to go down with it.
Not acting dead involves a strategic spending pattern that marketers are starting to call trading up: buying premium in some areas of your life, while buying budget or entirely forgoing spending in other areas. This pattern of conscious, discriminating consumption defines the emerging replacement for the middle class. As the picture above illustrates, there isn’t really one “New Middle Class.” Instead, it is a fragmented social space, with each little island being defined by a specific pattern of trading-up, and an associated lifestyle design script.
This effect is a sort of the opposite of what I called Gollumization earlier this year: unthinking, undiscriminating consumption to the point that consumption defines you.
There’s a pretty neat book about it, Trading Up by Michael Silverstein and Neil Fiske, which you should read if you, like me, have exited or are planning to exit the traditional middle class.
But back to acting dead and my $2700 dollars, which I’ll use as my running example to get at various things.