In Neuropsychology of Group Aggression Jordan Peterson, before anyone knew or hated him, inadvertently describes why some people will passionately hate him when they find out.
The article talks about high-level models keeping anxiety and fear of the unknown at bay. When these models are challenged by new data, people whose frameworks are already straining will react to the challenge with hostility. They will engage in “confirmation extortion” and attack the messenger.
[…] the tendency to demonize evidence of conceptual insufficiency, or the bearers of that evidence, and to ‘morally’ attempt to eliminate it or them from existence.
Making a distinction between “reporters” and “journalists”, the latter’s job is not to describe facts but to interpret their meaning. Meaning-making involves applying stock narratives, the primary one often being “the outgroup is evil and all the same”. For journalists whose outgroup are conservatives, Peterson highlights the acute “conceptual insufficiency” of that narrative.
Conservatives are not supposed to be humanities professors at Harvard, but Peterson was. Conservatives are supposed to say that life begins at conception, but Peterson’s takes a full minute to think of what to say on abortion, and five more to say it.
In his most notorious interview, journalist Cathy Newman repeats “so you’re saying…” dozens of times as she tries to cram Peterson’s idiosyncratic worldview into a familiar narrative – quintessential confirmation extortion. When he’s not around to interview, journalists often engage in “moral elimination” by associating him with the worst of his fans.
Why not attack the worst of his arguments instead? I think it has less to do with the strength of Peterson’s arguments and more with the journalists’ own anxiety. The financial anxiety of a struggling industry, the status anxiety of alternative outlets stealing attention, and the ideological anxiety of their narratives failing in the face of a weirding world full of weird people like Jordan Peterson.