I enjoy thinking about chicken-and-egg problems. They lead to a lot of perception-refactoring. Some common examples include:
- You need relevant experience to get a good job, you need a good job to get relevant experience.
- You need good credit to get a loan, you need to get loans to develop good credit.
- You need users to help you build a better product, you need a better product to get users.
This post is about one particular way to solve the problem, using what I call a ubiquity illusion. It is one version of what is colloquially known as the fake-it-till-you-make-it method.
Creating a ubiquity illusion is the most readily available method for solving a chicken-egg problem. It is, to be perfectly honest, not the best method. There are other methods that are superior, but they are generally not available to most people.
Ubiquity illusions are like the sculpture above (The Awakening, by J. Seward Johnson, photograph by Ryan Sandridge, Creative Commons 2.5 Attribution). It is actually five separate pieces strategically buried to give the impression of a much larger buried sculpture, of which three are visible above.
Let’s talk magic.