constructions in magical thinking
When I have time, I like to take short breaks at rest stops, especially when the weather is nice. I prefer them to service plazas or actual exits. Your mind stays in travel mode, but it feels like a moment of meditative calm. It is easier to become aware of the tempo of a road trip at a rest stop. It’s a pity they aren’t particularly safe, or I’d sleep at rest stops. If states threw in WiFi, showers and security, they’d be packed ever night, boosting local economies. Rest Stops 2.0?
I suppose I must seem crazy to some people. I added a whole hour to my drive to Nebraska just to pass through St. Louis. Not for the arch, but for Billy Goat chips. I first found them in the Chinatown Coffee Company in DC, and decided they were the best packaged chips I’d ever had, easily beating out all but the freshest house-made pub chips. They are local to the St. Louis area, and Chinatown Coffee special-orders them.
When I stopped by and announced I wanted to “buy some chips,” the folks inside looked puzzled. Then they explained that they only made the chips there and that I could go to a retail outlet a few blocks down the street to actually buy them.
But then, one of them got curious when it became clear I knew nothing about the neighborhood and asked where I was from. I explained the DC Chinatown Coffee connection, and the guy said, “well, that’s quite a story, now you’ve got to sell him some chips.” So I scored a large, discounted wholesale bag of chips for $8 (no, it isn’t one of the huge bags in the picture, much smaller. I am not that crazy).
I am all set for the rest of the trip, as far as chips go.
I am not sure if you can order small quantities online, but if you do order any, mention my name and tell ’em to send me a free bag as a commission.
Now to see if I have enough time to actually do the arch. If not, that’ll be for the next visit.
The drive from Memphis to St. Louis promised to be extremely dull, and then there was the section of the road with some flooding. Now I have a story for this leg.
The paradox of creative destruction is that some of the most vibrant environments — like raw nature and the startup scene — are also the ones that best showcase those Darwinian dynamics. I mean, just look at the smiling faces here at the Seed Hatchery, a Memphis startup incubator co-founded by Eric Mathews, the guy in the blue t-shirt at the head of the table in the back. I cadged an invitation to their regular Founders Dinner via Daniel Pritchett. These guys — about a half-dozen entrepreneurial teams — have just had a round of grilling from an experienced entrepreneur (Tom Federico, the other guy at the head of the table, founder of TeamRankings.com — he was surprisingly gentle, compared to some of the bloodier such scenes I’ve witnessed) and are still all smiles. I rarely find such all-around smiling in bigger companies. Okay, I provoked that by saying “Everybody say ‘Series A’,” but I bet you they’d still be smiling if I’d yelled “9 out of 10 of you will fail!” Heck, they’d probably be laughing.
What’s more, they are aware of grim realities like that. They even put up cues to remind them of the fact. Here’s their countdown clock till their investor day.
They already know that for some of them, this will be the end of the road. At least for whatever idea they are pursuing right now. Between infant mortality right out of places like Seed Hatchery, and death by old age as a large company with an obsolete business, every one of the business ideas in the picture above is going to eventually die. Contrary to the popular image of the entrepreneur as a delusionally optimistic breed, I find that among the ones I meet, the ones with the clearest perception of this stark reality tend to have the soundest strategic thinking in their business plans. Based on anecdotal evidence, I’d say they are also the most successful ones. There is a sense of intrinsic, organic urgency to their thinking that exists quite independently of such extrinsic urgency drivers as countdown clocks. It is an energizing, Sisyphean kind of fatalism.
Now that I’ve shifted over from the gold-miner side to the selling-pickaxes side in the entrepreneurship game via writing on themes relevant to entrepreneurship and product marketing/launch consulting, I find a grim sort of solace in contemplating truly intense creative destruction close up (not that writing/consulting careers are immune to the creative destruction cycle; they just have a less intense cycle).
Maybe that’s why I like to go around taking pictures of both rusting infrastructure and things bursting with youthful vigor. For those of you who have gotten through most of Tempo, you know that the book is based at a very fundamental level around mortality-driven (as opposed to immortality-driven) thinking and creative destruction. I think the reason mortality-driven narrative frames work to guide decision-making well is that they lend the right emotional tones to your actions. The right kind of tempo begets the right kind of sense of urgency appropriate for each phase of a birth-to-death story, and catalyzes the right kind of energy.
The last time I was in Memphis, I dutifully went to the Gibson Guitar Factory like everyone else. This time, Airbnb-ing in the midtown Cooper-Young area allowed me to stumble serendipitously onto the Memphis Drum Shop. Much more apropos for Tempo and an ex Tabla player like myself.
Post your comments over on the original post on the Tempo blog.
I am in Memphis, where I plan to meet up with Daniel Pritchett, some local entrepreneurs at a startup incubator, and anyone else who might be around. Next stop, St. Louis on Tuesday. As far as I know, I have no readers there, but I wanted to check out the Billy Goat chip company, maker of my favorite chips. If anybody is out there, it’d be great to meet up. From St. Louis I head to Omaha and after that, the road-trip basically goes into a sights-over-people mode, since my destinations in Nebraska and South Dakota (North Platte for a second visit to Bailey Yard, Alliance for Carhenge and Rapid City for Deadwood) aren’t places I am likely to find any readers. I’d be shocked to find somebody beyond Omaha. After South Dakota, I head to Jackson Hole in the heart of Yellowstone, where oddly enough I do have someone to stay with. After that, depending on how much time I have left, I might dawdle or dash my way to Vegas, the end point for this leg.
Deepak Jois has launched a copy of the Stealth Edition named "Rabble Rouser" on its journeys from Seattle. He writes
The Tempo Tracer Game for the stealth edition is finally seeing some action. It is taking much longer for people to finish and pass on the book than I expected, and a surprising number of people actually want to keep their copy rather than pass it on. But looks like a few people are game for the game.
Terry Smiley writes: "I really enjoyed the book; now I just need to get senior management to read it!" He's named his copy "Lame Name."I am in Memphis, where I plan to meet up with Daniel Pritchett, some local entrepreneurs at a startup incubator, and anyone else who might be around. Next stop, St. Louis on Tuesday. As far as I know, I have no readers there, but I wanted to check out the Billy Goat chip company, maker of my favorite chips. If anybody is out there, it’d be great to meet up. From St. Louis I head to Omaha and after that, the road-trip basically goes into a sights-over-people mode, since my destinations in Nebraska and South Dakota (North Platte for a second visit to Bailey Yard, Alliance for Carhenge and Rapid City for Deadwood) aren’t places I am likely to find any readers. I’d be shocked to find somebody beyond Omaha. After South Dakota, I head to Jackson Hole in the heart of Yellowstone, where oddly enough I do have someone to stay with. After that, depending on how much time I have left, I might dawdle or dash my way to Vegas, the end point for this leg.
Posts from Week 2
I stopped for coffee and a chat with Peter Lambert-Cole at Highland Coffee in Baton Rouge. Peter is a mathematics graduate student at LSU and works on low-dimensional topology problems (knots, doughnuts and such). So naturally our conversation took a mathematical turn.
It is funny how a conversation with the right person will sometimes help me connect dots in my own thinking. Talking with Peter helped me figure out something about anti-strategies.
