“There is no other hope for the survival of mankind than knowing enough about the people it is made up of.” – Elias Canetti
Two closely related themes have proved very newsworthy over the past several months: the candidacy of Donald Trump, and harassment mobs on the Internet. The overlap between them is interesting because in the past we haven’t typically associated American Presidential campaigns, no matter how close or contentious, with online mobs. This time, however, we have stories about the election intersecting with the rise of online harassment mobs, anti-Semitic Twitter trolls, and even Kremlin influence bots.
Although this weird election cycle has made them more newsworthy, mobs, demagogues, and populist movements are obviously not new. What is new and interesting is how social media has transformed age-old crowd behaviors. In the past decade, we’ve built tools that have reconfigured the traditional, centuries-old relationship between crowds and power, transforming what used to be sporadic, spontaneous, and transient phenomena into permanent features of the social landscape. The most important thing about digitally transformed crowds is this: unlike IRL crowds, they can persist indefinitely. And this changes everything.