← Quora archive  ·  2011 Jun 25, 2011 10:07 AM PDT

Question

What would get Americans to read more books?

Answer

Better books.

Authors and publishers believe in the self-serving myth that the low-brow don't work hard enough.

It's the authors/publishers who don't work hard enough and/or insult them with fluff that's much worse than even mediocre TV.

An entire generation of children devoured 7 fat volumes of Harry Potter, so it can be done.

90% of published books, IMO are either so bad they deserve their unread fate, or not good enough to claim any significant advantage over comparable pieces of TV or Web entertainment/infotainment/education.

Heck, even good writing rarely meets that standard. I find the David Suchet Hercule Poirot to be nearly as good as the books, and the Jeremy Brett Sherlock Holmes to be better. It typically takes a Dickens level for the book to be significantly better, and a Dickens does not come along every day.

If you can't write a book that simply delivers more value in book form than any reasonable substitute in another medium, don't complain or blame the reader.